Welcome to my website!
I'm Razmik Sargsyan, a mass communication strategist and a transformational coach.
I offer 2 sets of services:
​
-
Based on the science of marketing and public relations,​ I help organisations build mutually beneficial relationships with audiences on which their success or failure depends.
​
-
I help individuals and teams overcome anxiety and unlock states of mind where peak performance is unavoidable. This happens through a no-willpower, insight-based approach that does not require techniques.
Here is what I can help you achieve as a mass communications strategist
-
​​reduced cost for finding clients
-
increased conversion rates
-
maps to create content that genuinely serves your target audience
-
a clear and measured understanding of what tactics and platforms drive growth
-
marketing and public relations data to inform your business decisions
​
I have provided professional strategic communications services to corporate, government and international organizations for over 10 years.
Examples: DreamApply, Transcendental Meditation, Swedish Ministry of Foreign Affairs, United Nations, Arizona State University and Cronkite Agency.​
​
I'm fluent in English, Swedish, Armenian and Russian.
Mass Communication Services
%20(1).png)
Writing for PR & Marketing
-
Writing content for marketing and public relations that serves and converts your organisation's target audiences
Paid Search Advertising
-
Keyword research, competitor analysis and ad personalisation
-
PPC campaign management
-
Conversion optimization
SEO
-
On-page and off-page optimization
-
Topical maps and strategies
-
Custom AI-based tools for SEO
Multimedia & Design
-
Designs for all formats of organic and paid marketing
-
Video and audio editing
-
UI/UX design
Social Media & Podcasting
-
Social media management
-
Podcast production and promotion
-
Audience engagement
Email Marketing & Automation
-
Campaign creation and management
-
Automation of email sequences
-
Subscriber growth and retention
Analytics & Strategy
-
Performance tracking, A/B testing and funnel funnel optimization
-
Alignment of messaging with the best principles of mass communication
Conversion Rate Optimization
-
Landing page testing and optimization
-
Funnel analysis and improvements
-
User experience enhancements
.png)
AI Solutions
-
Helping you scale your marketing and PR efforts with tools created uniquely for your target audiences
-
Tools for personalization, capturing institutional memory and specific areas of your marketing
TED talk
Certifications and education
-
Arizona State University, Master of Mass Communication (Fulbright Scholar, awarded by the U.S. Department of State)
-
Lund University, Master of Laws
-
Yerevan State University, Bachelor of Laws
-
Google Ads Search Certification
-
Google Ads Display Certification
-
Google Ads Measurement Certification
-
Google Ads Video Certification
-
Social Media Marketing Certification (Hubspot)
-
Inbound Marketing Certification (Hubspot)
-
Digital Marketing Certification (Hubspot)
-
Transformational Coaching Certification (Dr. Amy Johnson)
Testimonials
Lisa Schmidtke
Senior Vice President of Angell Marketing
"I had the fortunate opportunity to work with Razmik while at ASU in the Public Relations Lab. Razmik is an organized thinker and understands the art of persuasion in marketing and PR. He is fascinated by the technical, emotional and psychological components that all play a part in strategic communications, and he makes it his mission to effectively act on the intersection of all three. He is an amazing listener and contributor. Razmik is an incredibly thoughtful practitioner and a dependable teammate who creates a warm and welcoming culture for all".
Morgan Bircher
Marketing Manager at Arizona State University
"I had the pleasure of working with Razmik while he was a student in the Digital Audiences Lab at the Cronkite School.
While Arizona PBS was Razmik's client for the summer semester, I was very impressed with his deep knowledge of social media strategy, ability to adapt concepts to meet deadlines, and willingness to jump in and help with our brand relaunch campaign.
Not only does Razmik have exceptional technical skills in digital marketing, but he was also communicative, articulate and organized when we collaborated on projects together. Any company would be lucky to have him on their team!"
Brian Levine
Certified Teacher of Transcendental Meditation
"Razmik is a brilliant and dynamic thinker, speaker and leader. Our organization hired Razmik for consultancy work and we were all impressed with his work ethic, ideas, creativity, passion and desire to create lasting positive change."
Paula Labossiere
Computer Scientist
"My coaching with Razmik was more like a conversation with a longtime friend which magically led to insights and realizations that seemed so obvious in the end. There was an effortlessness and joy that led to unexpected clarity."
Tatevik Galstyan
Cybersecurity Account Manager
"Razmik helped me discover my own self in new different ways, understand how to deal with stressful moments in life, how to interpret the obstacles and everyday challenges that we get."
Podcast appearances
Writing and research samples
Excerpt from my research at Arizona State University on marketing personal development businesses
Article in the magazine "Life in Armenia"
From surviving to thriving: How Armenia's paradigm shift of consciousness sparks a creative boom
Blog article written for a client:
"Effective student recruitment strategies in 2024: Insights from EdTech and Pancakes"
Fact sheet: Source Global Hydropanels
ASU Alumni Share How Networking Shaped Their Job Search Success
Tools I often use in PR and marketing
Advertising Platforms:
-
Google & Microsoft Ads
-
LinkedIn Ads
-
Meta Ads
-
X & Pinterest Ads
-
TikTok Ads
SEO & Keyword Tools:
-
SEMRush
-
Google Keyword Planner
-
Google Trends
-
Answerthepublic
-
Ahrefs
-
Moz
-
Ubersuggest
Design and Editing Tools:
-
Canva Premium
-
Adobe Suite: Photoshop, InDesign, Audition & Premiere Pro
Social Media Management:
-
Buffer
-
Hootsuite
-
Sprout Social
​​
Data Analytics & Reporting:
-
Google Analytics
-
Tableau
Content Management Systems:
-
WordPress
-
Squarespace
-
Wix
​
AI & Custom Tools:
-
ChatGPT 4o & o1 (Custom GPTs for keyword analysis, audience segmentation, etc.)
-
Gemini
Email Marketing:
-
Mailchimp
-
Mailerlite
​
Media Monitoring & Analytics:
-
Meltwater
-
Muckrack
-
Meta Audience Insights
-
Crowdtangle
-
Brandwatch​​​
​
Coaching
After years of exploring numerous approaches to mental health and personal development, I have arrived at what I know to be a complete paradigm shift in terms of how we experience every aspect of life.
Inner radical change doesn't come from effort, it comes from understanding!It’s important for me to work with principles, not a script or a program.
My curriculum is not pre-meditated, because you are my material, and my program is in your speaking.
You speak, I listen, we dance, and your life ignites.
More about me and icebreakers
Outside of my professional life, I have a deep love for bicycles and enjoy dancing Kizomba.
I am a practitioner of Transcendental Meditation and its advanced techniques.
Born in a picturesque Armenian mountain town, I find serenity in mountainous landscapes.
I believe in the innate wisdom within each of us, often waiting to be discovered.
